Krasnodar, Russia 00:00/ 0

Pavlyuchik
Pavel

Staff Product Designer

I architect scalable design systems and AI-driven product experiences. Led design for 30+ product teams and products used by 1.5M+ people — focused on clarity, velocity, and what matters: the user.

Experience

MTS
Staff Product Designer
2025 – Present
Icons8
Staff Product Designer & Product Owner
2020 – 2025
Pintopay
External Product Expert
2023 – 2024
It-Face
Staff Product Designer
2014 – 2020
Pr-Volga
UI/UX Designer
2016 – 2020
Pegas Touristic
Communication Designer
2012 – 2014

mts design system

Defined the company-wide strategy for scaling and evolving the design system used by 500+ designers across 30+ teams: optimized components, conducted reviews, onboarded and trained teams on best practices. Established governance and built an engineering-first ecosystem, implementing AI-driven workflows. Result: 25% faster release velocity, 40% internal adoption (MOI), and over 9 million design system components used in 2025.

30+ teams onboarded
−25% time-to-market
40% internal adoption

A unified design ecosystem for MTS, providing scalable UI components and patterns that ensure consistency across hundreds of digital touchpoints.

Role: Staff Product Designer

mts design portal

Architected the design portal as a single source of truth — turned scattered docs into a high-velocity ecosystem for 500+ designers and developers.

500+ internal users
100% single source of truth

Centralized hub for MTS design resources, making the design system accessible, searchable, and easy to adopt for thousands of employees.

Role: Staff Product Designer

Lunacy

Transformed a .sketch viewer into a cross-platform Figma alternative with 1.5M MAU. Led product and design; shipped AI-tool integration and an industry-leading design import engine.

1.5M monthly active users
3 platforms
AI native tools

A cross-platform graphic editor with AI tools and native performance, now used globally by over 1.5 million designers.

Role: Product Owner & Lead Designer

AI Background Remover

Redesigned the editing experience and shipped neural-correction modes for hair and complex edges — raised the bar for automated background removal in the industry.

100% automated masking
1-Click instant process

A one-click AI tool that handles complex pixels so creators can focus on ideas, not tedious manual masking.

Role: Staff Product Designer

Pichon

Owned product and UX for the desktop client; delivered sub-second access to 1.5M assets with no lag — the largest icons library in a single app.

1.5M+ assets
<1s search latency

A high-performance desktop hub for Windows, bringing 1.5M+ graphics directly into the designer's workflow without the wait.

Role: Staff Product Designer

AI Face Swapper

Led design of the "Replace" engine — anatomical precision and micro-expressions preserved, addressing the main artifact issues in AI face synthesis.

HD resolution output
High anatomical precision

High-resolution AI face synthesis tool designed for realistic, professional-grade results with minimal user effort.

Role: Staff Product Designer

Icons8 Figma Plugin

Shipped AI-powered search and semantic filters in the Figma plugin — 60% faster time to find the right asset across 1.5M+ items.

−60% search time
1.5M+ asstes
2M+ users

The ultimate creative bridge for Figma, placing 1.5M+ assets and AI-search capabilities directly inside the design canvas.

Role: Staff Product Designer

Staff Product Designer

Pavlyuchik
Pavel

Cold and methodical, in a world drowning in chaos,
he files the screams alphabetically.

Russia · Krasnodar · 2025 · Open to relocation